The answer is exciting when you stop to think about the amount of development money and time that could really go into the market if these companies realize that there’s money to be made. When the consumers react and a dozen or more different brands hit the market in competition, the need to step up and offer bigger, better models to stay ahead of the curve will breed the kind of technology race that the auto industry hasn’t seen since the 1970s.
Recent reports released by the UN and the global scientific community state that with CO2 output as it currently stands, worldwide temperatures will rise by nearly 6 degrees Celsius by the end of the century. There are still hold outs on the consensus that technologies such as the automobile are causing harm to our planet, but as more and more come to the realization that this is a reality, the corporations will react accordingly. And if the government takes the steps to curb emissions and raise CAFE standards, it’s entirely likely that the industry might start to shift much of their focus to the hybrid car market in an attempt to curb the inevitable downturn in their profits.